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DoFollow and NoFollow Links in SEO
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How Does Dofollow and Nofollow Links Affects SEO

Let’s understand the meaning of this hyperlinks and what it does before we jump into the deep understanding of impacts of Dofollow and Nofollow in SEO.

In most cases the nofollow link are indicated as rel=”nofollow” in the html tags shown below

<a href=”https://myweb.com/” rel=”nofollow”>content</a>

The nofollow tags usually instructs google not to scan or scrawl the link “content”. The Nofollow link is Lonely and independent on itself.

Dofollow links is a contrary of Nofollow link as it instructs the google to scrawl the content of the link on the web. Dofollow links are always the standard way to express a regular hyperlink like below

<a href=”https://myweb.com/”>Visit</a>

How do Nofollow and Dofollow links impacts SEO?

Both the attributes differ in away they influence search engine rankings signals of associated link. The use of Dofollow links boost the page ranking of the page but Nofollow is unlikely.

Does Nofollow link has no value?

In time of writing this article, the Nofollow link do still have value. Hyperlinks that use Nofollow links portrays a red flag to crawlers. Most website with a good pageranks and high quality backlinks uses Nofollow for a non-sponsored post while the sponsored post uses the Dofollow link meaning its highly valuable.

How to build an effective Dofollow and Nofollow links

Web pages with greater pagerank usually appear at the top of the Search Engine results Pages (SERPS) and this depends on many factors by google including quality of the contents.

To build an effective links you need to do a research and highlight websites with high pageranks, look for a mention keyword within their content that reflects your brand image and ask the writer to add a dofollow link to your website.

Secondly, analyze your competitors backlinks by using tools like Semrush or Ahrefs and locate links with Nofollow attributes linked to you.

Whilst you try as much as possible to be on the top of the Google, it makes sense to write a quality and original contents to signal both the Nofollow and Dofollow links otherwise link bulding is challenging.

7 thoughts on “How Does Dofollow and Nofollow Links Affects SEO

  1. my online store offers discounts and some at times sale coupons. on my other side if offers a link to download app from play store, should i use nofollow in my link?

    1. essentialy, play store has high DA, use dofollow tag to boost your traffic and build a network around your store

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