In the previous article we discussed what is digital marketing strategy. Today we will go direct to simple steps to get you started on the right way by putting efforts in creating your own digital marketing strategy framework.
Take note of the following steps to get you started.
1. Build your audience.
For any marketing strategy whether digital or not, you need to know who your audience are. These are the people who you are targeting. Create your digital personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business’s target audience.
You can probably create your audience through the following:
- Analytics, you can use google digital analytics for your website, email marketing and social media platforms.
- Surveys and feedback forms, send a question that is short and clear to the point. Use free survey website or google forms.
- Interactions with your sales and customer care departments
2. Identify your goals and the digital marketing tools you’ll need.
The fundamental goal should revolve around your marketing goals i.e. if you intend increase online revenue by 30, then your marketing team goal might be to generate 30 more leads via channels like websites as compared to the previous years.
The overall goal is that, you must be able to measure the success of your strategy along the way with the tools. That SMART goal framework can be applied.
i.e., SMART = SPECIFC, MEASURABLE, ATTAINABLE, RELEVANT, TIME BOUND
3. Evaluate your existing digital channels.
Gather what you have and categorize each item in documents like spreadsheets. The assets gathered will give you a clear picture of your existing owned (your brand or company own), earned (exposure that you earn through a word of mouth in marketing) and paid media (money spend to catch the attention of the personas).
4. Audit and plan your campaigns.
Content will help converts website visitors into leads and customers while improving your online presences. The content itself should have a good SEO to boost search and organic traffic.
Access the web pages and optimized accordingly to increase visits by the search terms.
5. Figure out your requirements.
Figure out your marketing campaigns and requirements like budget, your people, and your channels like ads or other sponsored campaigns.
6. Start the journey.
Once all the core elements are set, your audience, goals and means are set to one powerful and successful marketing strategy
Rest assured that whatever you have done work or will. Keeping upto date in changing technologies.
